Last updated: 01 January 2026
This Privacy Policy describes how Saffron Robotics Pvt Ltd (“Bladerush”, “we”, “us”, “our”) collects, uses, discloses, and protects your personal information when you visit or make a purchase from www.bladerush.in (the “Website”) or interact with us through WhatsApp or other channels.
By using the Website, you agree to the practices described in this Privacy Policy.
1) Who We Are
Brand: Bladerush Propellers
Company: Saffron Robotics Pvt Ltd
Location: Karnataka, India
Support Email: support@bladerush.in
Website: www.bladerush.in
2) Information We Collect
We collect information in the following ways:
A) Information you provide to us
- Identity & contact details: name, email, phone number.
- Delivery details: shipping address, billing address (if different).
- Order information: products purchased, quantity, order notes, invoice details.
- Tax/Business details (if applicable): GSTIN, company name (for GST invoices).
- Support communications: messages or emails you send us; WhatsApp chats you initiate.
B) Payment-related information
We accept payments via Bank Transfer, PayPal, and Razorpay.
- We do not store your full card details.
- We may receive limited information like payment status, transaction/reference IDs, and payer details as provided by the payment partner or bank transfer proof you share.
C) Information collected automatically
- Device & usage data: IP address, browser/device type, pages viewed, approximate location (derived from IP), referral source, timestamps.
- Cookies & tracking technologies: used for essential site functions, analytics, and advertising (details in Section 8).
3) Why We Use Your Information
We use your information to:
- Process and fulfill orders (shipping, delivery, confirmations)
- Provide invoices and comply with tax/accounting requirements (including GST, where applicable)
- Provide customer support and handle returns/refunds/warranty issues
- Prevent fraud, misuse, and unauthorized access
- Improve the Website, product offerings, and user experience
- Run analytics and marketing campaigns (only where enabled and permitted)
4) Legal Basis / Grounds (as applicable)
Depending on applicable law, we process personal data on one or more of these grounds:
- To perform a contract (e.g., fulfill your order)
- To comply with legal obligations (e.g., invoicing, tax, accounting)
- Legitimate interests (e.g., fraud prevention, improving services)
- Consent (e.g., certain marketing communications, cookies/trackers where required)
5) Sharing and Disclosure of Information
We may share personal information only as needed to operate our services, including with:
- Payment partners: Razorpay and PayPal (to process payments), and banks (for transfers and settlement).
- Shipping/logistics partners: to deliver your products (name, phone, address, package details).
- Service providers: website hosting, email/SMS tools, customer support tools, analytics and marketing partners.
- Advertising and analytics partners: Google Analytics and Meta (Facebook/Instagram) Pixel (see Section 8).
- WhatsApp (Meta): if you contact us via WhatsApp, your messages and associated metadata may be processed by WhatsApp/Meta as per their policies.
- Legal/Regulatory: if required to comply with law, court orders, or government requests, or to protect our rights and users.
We do not sell your personal information.
6) International Transfers
Some service providers (e.g., PayPal, Meta, Google, WhatsApp) may process data on servers located outside India. Where such transfers occur, we take reasonable steps to ensure appropriate safeguards are in place as required by applicable law.
7) Data Retention
We retain personal information only for as long as needed for:
- order fulfillment and customer support,
- returns/warranty/dispute handling,
- legal and accounting compliance (invoices/tax records).
When no longer needed, we securely delete or anonymize the information, unless retention is required by law.
8) Cookies, Analytics, and Advertising
We use cookies and similar technologies for:
A) Essential cookies
Required for core functions like cart, checkout, security, and site performance.
B) Google Analytics
We use Google Analytics to understand Website usage (pages visited, session duration, traffic sources, etc.). This may involve cookies and similar identifiers.
C) Meta Pixel (Facebook/Instagram)
We use the Meta Pixel to:
- measure ad performance (conversions),
- build remarketing audiences,
- show relevant ads on Meta platforms.
D) WhatsApp
If the Website includes a WhatsApp chat button/link, interactions may route through WhatsApp and may be subject to WhatsApp/Meta’s terms and privacy practices.
Managing cookies: You can control or delete cookies through your browser settings. Disabling some cookies may affect Website functionality. Where a cookie banner/consent tool is enabled, you can manage preferences there.
9) Your Choices and Rights
Subject to applicable law, you may have the right to:
- access, correct, or update your personal information,
- request deletion/erasure (subject to legal retention requirements),
- withdraw consent where processing is based on consent,
- opt out of marketing communications.
Opt-out:
- Emails: use the unsubscribe link (if present) or email us at support@bladerush.in
- WhatsApp: message “STOP” or request opt-out, and we will stop promotional messages (transactional updates may still be sent).
10) Security
We use reasonable technical and organizational measures to protect your information. However, no internet transmission or storage system is completely secure, so we cannot guarantee absolute security.
11) Children’s Privacy
The Website is not intended for individuals under 18 years of age. We do not knowingly collect personal data from children.
12) Third-Party Links
The Website may contain links to third-party sites. We are not responsible for the privacy practices of those sites.
13) Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last updated” date.